39
15mm crochet hook
Skip itPrices mostly outside the sweet spot ($4.32–$13.11) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,321.91avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.55avg listing price — sweet spot $15–$100
Market size
Bad$30K$30K/yr · 43K searches
Growth
Bad-45.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.32–$13.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier