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14mm safety eyes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,453.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.75avg listing price — sweet spot $15–$100
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 34K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.16–$7.37cheapest to priciest tracked listing — scored on the share inside $15–$100