63
10x loupe
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$6.62–$73.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.76avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,471.41avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 84K searches
Signals No Dominant Brand