53
10mm beads
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a small market ($71K/yr) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Review moat
Good789.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.47–$20.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$71K$71K/yr · 192K searches