38
10 mm crochet hook
Skip itPrices mostly outside the sweet spot ($4.36–$14.45) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,632.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.10avg listing price — sweet spot $15–$100
Market size
Bad$48K$48K/yr · 58K searches
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
Price range
Bad$4.36–$14.45cheapest to priciest tracked listing — scored on the share inside $15–$100