40
1 inch elastic
Skip itPrices mostly outside the sweet spot ($3.35–$13.10) — this niche doesn't clear our bar today.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$124K$124K/yr · 98K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,674.94avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.04avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.35–$13.10cheapest to priciest tracked listing — scored on the share inside $15–$100