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61

1/8 plywood

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 26Conversion 67Competition 84Returns 95Price range 84Avg price 95Brand share 74Review moat 71Quality gap 57

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.84

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$6.78–$67.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good640.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Market size

Bad$78K

$78K/yr · 46K searches

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