40
1.5 inch elastic
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,068avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.87avg listing price — sweet spot $15–$100
Price range
Okay$4.95–$18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 39K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf