51
wpw10179146
Worth a lookShows searches that convert (21.3% search→purchase), but high returns (7.2%) keeps it on the watch list.
Conversion
Incredible21.3%search→purchase rate — share of searches ending in a sale
Review moat
Incredible87.73avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.35avg listing price — sweet spot $15–$100
Price range
Incredible$17.55–$55.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$101K$101K/yr · 17K searches
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad7.2%return rate — above 5% kills the launch gate