46
w11395618
Skip itHigh returns (6.9%) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Review moat
Incredible28.64avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$25.80avg listing price — sweet spot $15–$100
Price range
Great$14.24–$61.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 17K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Returns
Bad6.9%return rate — above 5% kills the launch gate