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51

w11307244

Worth a look

Shows searches that convert (17.2% search→purchase), but high returns (8.8%) keeps it on the watch list.

Market size 34Growth 25Conversion 98Competition 21Returns 11Price range 95Avg price 94Brand share 50Review moat 89Quality gap 90

Conversion

Incredible17.2%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$15.86–$37.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$22.58

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great215.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Market size

Okay$165K

$165K/yr · 43K searches

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Returns

Bad8.8%

return rate — above 5% kills the launch gate

Trend