51
w11165546
Worth a lookShows searches that convert (20.6% search→purchase), but high returns (5.8%) keeps it on the watch list.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.86avg listing price — sweet spot $15–$100
Price range
Incredible$18.46–$49.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great291.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$145K$145K/yr · 26K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad5.8%return rate — above 5% kills the launch gate
Signals High Returns