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w10884390

Worth a look

Shows searches that convert (12.6% search→purchase), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.

Market size 36Growth 56Conversion 95Competition 11Returns 42Price range 95Avg price 86Brand share 18Review moat 91Quality gap 94

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$54.14–$84.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great190

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$69.04

avg listing price — sweet spot $15–$100

Growth

Good+30.3%

90-day search growth — must beat 0% to launch

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Market size

Okay$176K

$176K/yr · 20K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

Products