Skip to content
54

w10780045

Worth a look

Shows searches that convert (15.0% search→purchase), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Market size 46Growth 47Conversion 97Competition 24Returns 32Price range 95Avg price 95Brand share 49Review moat 80Quality gap 55

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$31.99

avg listing price — sweet spot $15–$100

Price range

Incredible$25.65–$55.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great399.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Market size

Okay$244K

$244K/yr · 51K searches

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Competition

Bad72%

top-5 click share — a locked-up shelf

Products