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w10327250
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Price range
Great$14.92–$22.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great202.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.24avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad6.3%return rate — above 5% kills the launch gate
Market size
Bad$69K$69K/yr · 29K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf