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Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,205.17avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.79avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 17K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$9.38–$15.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf