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50

w10185992

Worth a look

Shows searches that convert (20.6% search→purchase), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.

Market size 23Growth 67Conversion 100Competition 14Returns 46Price range 95Avg price 95Brand share 36Review moat 96Quality gap 21

Conversion

Incredible20.6%

search→purchase rate — share of searches ending in a sale

Review moat

Incredible70.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$35.98

avg listing price — sweet spot $15–$100

Price range

Incredible$18.86–$71.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+47.0%

90-day search growth — must beat 0% to launch

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Bad$94K

$94K/yr · 13K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

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