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stove knobs
Worth a lookShows beatable incumbent ratings (4.1★), but high returns (10.2%) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.02–$30.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,380avg incumbent reviews — the moat a new listing must climb
Market size
Good$286K$286K/yr · 433K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Returns
Bad10.2%return rate — above 5% kills the launch gate
Signals High Returns