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spring expansion tool
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,131.78avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Price range
Okay$6.18–$22.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$124K$124K/yr · 59K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.9%return rate — above 5% kills the launch gate
Competition
Bad85%top-5 click share — a locked-up shelf
Signals High Returns