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scrubba wash bag

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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 39Growth 61Conversion 35Competition 17Returns 52Price range 87Avg price 95Brand share 6Review moat 74Quality gap 78

Avg price

Incredible$44.63

avg listing price — sweet spot $15–$100

Price range

Great$9.30–$69.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good555

avg incumbent reviews — the moat a new listing must climb

Growth

Good+37.0%

90-day search growth — must beat 0% to launch

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay$195K

$195K/yr · 155K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

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