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replacement filter w10295370a
Skip itSoft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.71avg listing price — sweet spot $15–$100
Price range
Incredible$17.84–$51.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,702.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$74K$74K/yr · 21K searches
Growth
Bad-28.4%90-day search growth — must beat 0% to launch