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refrigerator water line
Worth a lookShows searches that convert (7.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Review moat
Good652.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.64–$26.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Market size
Okay$226K$226K/yr · 203K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality