44
range cord
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Price range
Great$12.44–$38.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good519.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$170K$170K/yr · 73K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand