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mini kegerator
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great113.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$215.99avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Returns
Okay4.8%return rate — above 5% kills the launch gate
Price range
Bad$9.52–$595.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$44K$44K/yr · 53K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale