44
kegerator
Skip itPricing outside the sweet spot ($658.28 avg) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great143.7avg incumbent reviews — the moat a new listing must climb
Market size
Good$804K$804K/yr · 556K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$658.28avg listing price — sweet spot $15–$100
Price range
Bad$211.46–$1883.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price