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kegerator kit
Skip itPrices mostly outside the sweet spot ($13.66–$595.98) — this niche doesn't clear our bar today.
Review moat
Great102.87avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$142.40avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 32K searches
Price range
Bad$13.66–$595.98cheapest to priciest tracked listing — scored on the share inside $15–$100