45
keg coupler
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$29.06avg listing price — sweet spot $15–$100
Price range
Incredible$24.22–$53.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Great437.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Market size
Okay$125K$125K/yr · 54K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand