33
keg cooler
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible80.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$362.71avg listing price — sweet spot $15–$100
Price range
Bad$16.06–$1238.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 62K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale