57
igniter
Worth a lookShows a sweet-spot price point ($19.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$19.07avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$7.32–$37.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good570.64avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$230K$230K/yr · 195K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-2.7%90-day search growth — must beat 0% to launch