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ge refrigerator light bulb
Worth a lookShows searches that convert (14.0% search→purchase), but soft demand (-11.5% this quarter) keeps it on the watch list.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Great110.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.85avg listing price — sweet spot $15–$100
Price range
Great$8.14–$38.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 43K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch