47
dryer top protector mat
Skip itSoft demand (-3.4% this quarter) — this niche doesn't clear our bar today.
Price range
Great$9.63–$68.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.35avg listing price — sweet spot $15–$100
Review moat
Great395.81avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$134K$134K/yr · 305K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.4%90-day search growth — must beat 0% to launch