30
dryer door handle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Okay3,727.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.22avg listing price — sweet spot $15–$100
Market size
Bad$54K$54K/yr · 54K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.14–$8.87cheapest to priciest tracked listing — scored on the share inside $15–$100