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58

dg94-00520a

Worth a look

Shows searches that convert (17.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 47Conversion 99Competition 25Returns 42Price range 95Avg price 95Brand share 57Review moat 79Quality gap 84

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$28.43

avg listing price — sweet spot $15–$100

Price range

Incredible$18.22–$76.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great411.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+17.7%

90-day search growth — must beat 0% to launch

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$167K

$167K/yr · 33K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Products