56
defrost timer
Worth a lookShows a sweet-spot price point ($38.61 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$38.61avg listing price — sweet spot $15–$100
Review moat
Great111avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+42.2%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$9.63–$162.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 22K searches