51
dc97-16350s
Worth a lookShows searches that convert (20.0% search→purchase), but a concentrated shelf (top 5 take 97% of clicks) keeps it on the watch list.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$32.37avg listing price — sweet spot $15–$100
Price range
Incredible$28.40–$34.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good626avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$531K$531K/yr · 82K searches
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf