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51

dc97-14486a

Worth a look

Shows searches that convert (17.5% search→purchase), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Market size 45Growth 24Conversion 98Competition 23Returns 35Price range 95Avg price 93Brand share 28Review moat 49Quality gap 94

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$24.01–$59.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$50.47

avg listing price — sweet spot $15–$100

Review moat

Okay1,591.31

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$237K

$237K/yr · 27K searches

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Reviews