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dc68-03172b-03
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.97avg listing price — sweet spot $15–$100
Price range
Incredible$28.42–$37.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great193.9avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 31K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Signals Low Review Barrier