38
dc62-30312j
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Review moat
Great136.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Great$10.21–$29.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 13K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Signals High Returns