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da97-15217d
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great411avg incumbent reviews — the moat a new listing must climb
Avg price
Good$110.87avg listing price — sweet spot $15–$100
Market size
Good$532K$532K/yr · 54K searches
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Price range
Bad$81.25–$165.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price