20
aprilaire 500
Skip itSoft demand (-81.5% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$141.45avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,171avg incumbent reviews — the moat a new listing must climb
Price range
Okay$22.53–$276.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 13K searches
Growth
Bad-81.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price