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Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Review moat
Great317.2avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Price range
Great$8.39–$35.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 18K searches
Competition
Bad82%top-5 click share — a locked-up shelf