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Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Review moat
Incredible74.78avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$47.46–$94.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$60.78avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad$85K$85K/yr · 7K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad8.3%return rate — above 5% kills the launch gate
Competition
Bad87%top-5 click share — a locked-up shelf