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Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Price range
Great$14.06–$25.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.60avg listing price — sweet spot $15–$100
Review moat
Good592.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$40K$40K/yr · 14K searches