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Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.77avg listing price — sweet spot $15–$100
Price range
Great$13.59–$53.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great444.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Okay$119K$119K/yr · 22K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf