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Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.57avg listing price — sweet spot $15–$100
Price range
Great$9.88–$32.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good840.7avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 17K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Signals Low Review Barrier