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4392065
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.78avg listing price — sweet spot $15–$100
Price range
Great$13.27–$23.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,407.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$104K$104K/yr · 36K searches
Competition
Bad86%top-5 click share — a locked-up shelf