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Worth a lookShows searches that convert (11.9% search→purchase), but high returns (7.3%) keeps it on the watch list.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Price range
Incredible$42.68–$88.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$62.72avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great267.63avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$109K$109K/yr · 15K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Returns
Bad7.3%return rate — above 5% kills the launch gate