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Worth a lookShows searches that convert (23.9% search→purchase), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Conversion
Incredible23.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.46avg listing price — sweet spot $15–$100
Price range
Incredible$19.56–$51.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great224.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 16K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Returns
Bad8.1%return rate — above 5% kills the launch gate