41
285785
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Great280.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.92avg listing price — sweet spot $15–$100
Price range
Good$9.82–$28.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 24K searches
Signals High Returns