35
resistance band
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$30.03avg listing price — sweet spot $15–$100
Price range
Great$9.29–$46.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Review moat
Bad22,312.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$7K$7K/yr · 12K searches